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5 Lessons Businesses Can Learn from YouTube Premium’s Strategic Shift

As digital landscapes evolve, businesses are continually adapting their models to meet changing consumer expectations and maximize profitability. One such adaptation is the “freemium” model, or as it’s locally known in Jamaica, “Taste and Buy.” The “taste and buy” method is widely used in Jamaica especially when selling local produce and fruits. This model is […]

Digital Strategy Framework

Kinson Digital Wheel The Kinson Digital Marketing Wheel, developed by Ewort Atkinson, is a strategic framework designed to help businesses formulate and execute their online marketing strategies effectively. It encompasses a comprehensive approach, starting from research and situational analysis to understand target audiences and digital sentiments. The wheel guides businesses in setting clear objectives, developing […]

Digital Marketing Blueprint: A Guide for Non-Digital Managers Ebook

About the Book The Digital Marketing Blueprint for Non-Digital Managers is a great reference material for today’s small and medium businesses. As companies become more dependent on digital channels, they will require insights into proven digital marketing strategies if they are to remain competitive. In this book, we will delve into different areas of Digital Marketing provide […]

Embrace the Digital Future: A Must for Caribbean Businesses

Ewort Atkinson

The Caribbean region, with its unique challenges and characteristics, has long been a hub for innovation and entrepreneurship. From Jamaica to Trinidad and Tobago, businesses have thrived by adapting to changes and seizing new opportunities. For us here in Jamaica, we are seeing where digital transformation is sweeping across the country, from whatsapp customer service […]