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Learn Google and META Ads to drive Sales

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About Course

Master the art of creating and running effective online ads in just 3 weeks! From running effective online ads to boosting conversions and driving targeted traffic, our expert-led courses are designed to help you succeed in today’s competitive digital landscape. Learn Facebook Ads, Google Ads, social media marketing, email campaigns, and more, with step-by-step guidance and practical templates. Start building the skills to scale your business and increase sales today!

What Will You Learn?

  • Attract more customers locally and online with ease.
  • Spend smarter on ads, even with small budgets.
  • Stand out from competitors and grow your business.
  • Track results to know what’s working and improve.
  • Expand reach beyond your neighborhood for new sales.

Course Content

Learn how to set up Campaigns and Ad Accounts
Learn the step-by-step process to set up your Google Ads account and start running campaigns. This includes: - Creating and verifying your account. - Connecting your website to Google Ads through Google Tag Manager or Analytics. - Setting up billing details and payment methods. - Exploring the Google Ads interface and essential tools like Keyword Planner. - Configuring account settings to ensure your campaigns are optimized from the start.

How to Craft High-Converting Ad Copy and Visuals
Discover how to write compelling ad copy and design stunning visuals that grab attention and drive clicks. You’ll learn: - The psychology behind persuasive ad copy. - Using power words and strong CTAs to prompt action. - Crafting headlines that stop the scroll. - Selecting and editing visuals that resonate with your audience. - Tips for maintaining brand consistency across all your ads.

Running Effective Ads on Facebook, Instagram, and Google
Master the nuances of running ads on the top-performing platforms to reach your target audience. This module covers: - Setting up campaigns tailored to each platform. - Choosing the right objectives (e.g., traffic, conversions, or engagement). - Best practices for ad placement and audience segmentation. - Leveraging platform-specific tools like Facebook Pixel and Instagram Stories Ads.

Targeting and Budgeting Strategies to Maximize ROI
Learn how to reach the right audience and allocate your ad spend for the highest returns. Topics include: - Defining and targeting your ideal customer using demographics, interests, and behavior. - Using lookalike audiences to expand reach. - Setting daily and lifetime budgets to control costs. - Tips for managing small budgets effectively while maximizing impact.

Fine-Tuning Campaigns to Drive Better Performance
Discover how to optimize your ads for continuous improvement and better results over time. You’ll cover: - Adjusting targeting to reduce wasted ad spend. - Identifying underperforming ads and fixing them quickly. - Scaling successful campaigns while maintaining efficiency. - Creating retargeting campaigns to convert interested leads into customers.

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